Yes, of course it is. It's safe and non-toxic for use in makeup and other products designed for the skin. We wouldn't use any ingredient that made us feel uncomfortable about using it on our own skin, and we're happy to include zinc oxide as an active ingredient in a range of our products. We have zinc powder sunscreen, zinc oxide face powder to name but a few. The good news is that everything from zinc coloured sunblock to makeup has been tried and tested for decades already, and there are no health concerns related to this ingredient.
As mentioned earlier, this natural earth mineral adds clinically proven protection from both UVA and UVB rays to any skincare product in which it is an active ingredient. It does this by creating a physical barrier over the skin, reflecting these harmful rays away from you and preventing them from penetrating deeper into your skin.
However, even though a particular product contains zinc oxide, it does not necessarily mean it is a standalone sunscreen. Most dermatologists recommend at least SPF 30, so if it is below 30 you should layer that product with a higher rated product such as an SPF 50 sunscreen to get the most protection when you're going to be outside for hours at a time.
Our zinc oxide sunscreens are also reef-safe, so you need not feel guilty when going for a swim, however, it will need to be re-applicated following your dip to ensure your skin is still protected.