Most commonly used as cosmetic colorants, these micronized pigments also help protect skin from damage and photoaging caused by blue (HEV) light.
HOW TO ACTIVATE YOUR
This 100% all-mineral formula features EnviroScreen® Technology
to go way beyond UV and provide unmatched protection against sun and pollution, so you're shielded from:
Provides Broad Spectrum SPF 30/PA++++
Provides protection from pollution exposure
Provides protection against blue light
Helps minimize damage caused by infrared radiation
Carefully-selected specialty ingredients nourish skin and protect against harmful aggressors.
Titanium Dioxide 22.5%; Zinc Oxide 22.5%
Mica, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol/Propylsilsequioxane/Silicate Crosspolymer, Lycopodium Clavatum Extract, Sodium Hyaluronate, Imperata Cyclindrica Root Extract, Glycerin, Water, Caesalpinia Spinosa Fruit Pod Extract, Vitis Vinifera (Grape) Seed Extract, Camellia Sinensis Leaf Extract, Quercus Robur (Oak) Wood Extract, Helianthus Annuus (Sunflower) Sprout Extract, Maltodextrin, Methicone, Triethoxycaprylylsilane, Laureth-4, Sodium Benzoate, Potassium Sorbate, Chromium Oxide Greens (CI 77288), Iron Oxides (CI77491, CI 77492, CI 77499).
While both formulations provide SPF protection from UVA/UVB, the Total Protection™ Brush-On Shield SPF 50 was reformulated with proprietary EnviroScreen® Technology to go beyond SPF protection.
The PA rating system measures the level of protection from UVA rays, which are known to cause pigment darkening in the skin. It measures the amount of time a product would protect your skin from darkening.
The following shows how much protection each PA score provides compared to unprotected skin. If your unprotected skin normally darkens/pigments after 5 min of UVA exposure:
|Level of Protection
|# of minutes protected before experiencing skin darkening/pigmentation
Total Protection™ Brush-On Shield SPF 50 has a PA++++ rating, the highest level of protection from UVA exposure.
The Total Protection™ Brush-On Shield SPF 50 was reformulated with new, proprietary EnviroScreen® Technology. This technology uses patented zinc oxide and titanium dioxide that make them more efficient as sunscreen actives than standard zinc oxide and titanium dioxide.
This formulation contains 22.5% Zinc oxide and 22.5% titanium dioxide, for a total of 45% of active ingredients. This is the highest percent of actives among leading brush-on sunscreens on the market.
Finally, Colorescience Sunforgettable™ brushes are the only powder sunscreen brushes recommended by the Skin Cancer Foundation. Total Protection™ Brush-On Shield SPF 50 has earned the Skin Cancer Foundation Active use seal.
Our brush is coated with a proprietary wash comprised of surfactants and a well-known non-toxic, and paraben-free preservative that has been shown to inhibit the growth of bacteria and fungus to keep the brush fresh.
Yes, Colorescience® brush cleaner is the most effective and gentle way to clean the antimicrobial treated brush and maintain its freshness.
EnviroScreen® Technology is proprietary to Colorescience. EnviroScreen® Technology uses patented active ingredients, Zinc Oxide and Titanium Dioxide, which create a barrier preventing free radical formation and oxidative stress. These patented actives are combined with specialty ingredients that, together, work synergistically to protect skin from damage caused by exposure to UVA/UVB rays, pollution, blue light (also known as High Energy Visible, or HEV, light), and infrared radiation.
Colorescience follows the FDA guidelines for testing water resistance or adherence to the skin after exposure to water. A panel of 10 people apply the product to their skin prior to being immersed in a whirlpool (of moving or circulating water) for 20-minute cycles. After 20 minutes in the whirlpool, panelists exit the whirlpool before immersing themselves again. For 40 minutes water resistance, panelists are immersed in the water for two 20-minute cycles. For 80 minutes water resistance, this is done a total of 4 times. After all cycles are completed, the SPF that is remaining on the skin is measured. If after 80 minutes in the whirlpool, the SPF remaining is at least 50, the result is an SPF 50 with 80 minutes of water resistance.
Your eyes are not playing tricks on you; the new formulation does look lighter in the brush component in comparison to the existing brush in Medium, Tan and Deep. However, when you apply on skin you will see that there is no visible difference in how the color wears on the skin.
This is a result of our new technology in which our zinc oxide and titanium dioxide are encapsulated, and how they interact with the iron oxides and our skin. While slightly lighter looking in the brush component, when applied to skin the colors wear the same.
We measure our pollution protection by directly measuring free radicals created from UV + pollution events on unprotected skin and skin protected with Sunforgettable® Total Protection™ Brush-on Shield SPF 50. We use a testing technique called electron spin resonance (ESR) that uses a combination of a magnetic field and electromagnetic waves to directly detect the unpaired electrons of free radicals.
When activating for the first time, hold the brush with cap on and facing down and tap 3-5 times on a hard surface. Put some power behind those taps! Then remove the cap and run your finger through the bristles to ensure powder is flowing. Repeat tapping if needed, until you see a small puff of powder in the air when running your finger through the bristles. It may be necessary to repeat this process a few times before initial use.
Blue (HEV) light protection is tested by measuring the ability of the formula to block light in the HEV spectrum that would otherwise reach the skin. In practice, this is done by applying the formula to a transparent substrate at the same dose level (2mg/cm2) used in the FDA Monograph SPF test. The substrate is then placed at the entrance of an integrating sphere detector which captures all the light passing through the sample. This configuration is the same as that used in the FDA Monograph Critical Wavelength measurement and mimics the situation of a formula applied to the skin. The percentage of HEV light blocked is calculated by comparing the intensity of the light transmitted through the formula to the incident light at each wavelength throughout the HEV spectrum (400–490 nm).
Yes. The Total Protection™ Brush-On Shield SPF 50 is formulated for all skin tones and is available in 4 neutral shades – fair, medium, tan, and deep.
Two passes around the face is recommended to achieve full SPF 50 coverage.
Yes, Total Protection™ Brush-On Shield SPF 50 is non-comedogenic.
Yes, Total Protection™ Brush-On Shield SPF 50 is hypoallergenic. It is dermatologist-recommended.
All Colorescience products are formulated without the addition of gluten or its derivatives. In addition, our products are 100% free from parabens, phthalates, synthetic fragrance, animal testing, talc, dyes, mineral oils, drying alcohols & chemical sunscreen. Those who have gluten allergies may experience sensitivity when using topical products.
Yes, Total Protection™ Brush-On Shield SPF 50 has been formulated without parabens. In addition, all Colorescience® products are also 100% free from phthalates, synthetic fragrance, animal testing, talc, dyes, mineral oils, drying alcohols & chemical sunscreen.
Yes, Total Protection™ Brush-On Shield SPF 50 is sulfate-free. In addition, all Colorescience® products are 100% free from parabens, phthalates, synthetic fragrance, animal testing, talc, dyes, mineral oils, drying alcohols & chemical sunscreen.
Yes, Total Protection™ Brush-On Shield SPF 50 is phthalate-free. In addition, all Colorescience® products are 100% free from parabens, phthalates, synthetic fragrance, animal testing, talc, dyes, mineral oils, drying alcohols & chemical sunscreen.
Yes, Total Protection™ Brush-On Shield SPF 50 is oil-free. In addition, all Colorescience® products are 100% free from parabens, phthalates, synthetic fragrance, animal testing, talc, dyes, mineral oils, drying alcohols & chemical sunscreen.
Yes. There are no animal products or derivatives in Total Protection™ Brush-On Shield SPF 50. In addition, all Colorescience® products are 100% free from parabens, phthalates, synthetic fragrance, animal testing, talc, dyes, mineral oils, drying alcohols & chemical sunscreen.
Yes, the tube is BPA free.
Yes, this product is sold in the EU and meets EU requirements for sunscreens.
UVB exposure causes redness or burning, while UVA exposure causes skin darkening/pigmentation. Protection from both UVA and UVB means this product provides Broad Spectrum protection.
Total Protection™ Brush-On Shield SPF 50 provides Broad Spectrum SPF 50 (UVB protection) and PA++++ (UVA protection).
Yes, Total Protection™ Brush-On Shield SPF 50 is water/sweat- resistant for up to 80 minutes.
Sunforgettable® Total Protection™ Face Shield SPF 50 is safe to apply to 6 months and older. As with all sunscreen products, consult your physician for use on children under 6 months of age. All Total Protection™ products use only non-chemical zinc oxide and/or titanium dioxide as sunscreen active ingredients. The FDA recognizes only these two sunscreen active ingredients as safe and effective.
Yes, Colorescience uses only mineral (also known as physical) sunscreen active ingredients, zinc oxide and/or titanium dioxide in all of our sunscreen products. These are the only 2 sunscreen actives the FDA recognizes as safe and effective. Colorescience has never and will never use any chemical sunscreen actives.
Yes, all Total Protection™ products are non-comedogenic.
Yes, all Total Protection™ products are hypoallergenic. They are dermatologist-tested.
The micas that Colorescience uses are ethically sourced. They are sourced from various parts of the world, including Japan, U.S. Mica is not a derivative of asbestos. Our mica vendors adhere to global regulations pertaining to the quality and safety of cosmetic ingredients. The mica used in Colorescience products is mined and processed to meet consistent standards of high quality, safety and aesthetics. Our mica passes or exceeds the standards for heavy metal and microbial testing.
Yes. Colorescience does not conduct any animal testing and we are committed to the highest standards when choosing raw materials for our product formulations. We require non-animal testing statements on all raw materials before final formula approval.